Fast and furious drift tape

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Fast and furious drift tape

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The soundtrack has gotten off to a solid start: The singles released over the past few months accumulated more than 85 million on-demand U. They were preceded by the phonk music mixtape Drift Tape last December, which has picked up more than million on-demand U. That early success was part of the long-haul promotional plan cooked up by APG for the soundtrack, which has been in the works for more than half a year. Trending on Billboard. Here, Calder breaks down everything that went into the promotion and marketing of the soundtrack and how it tied into the anticipation for and lead-up to the film, as well as some of the additional work to come. Ruffle feathers if you will. This week, the Fast X soundtrack was released, which had already racked up more than 85 million U. How did you want to set this album up ahead of its release? Our journey towards the launch of this soundtrack started six months ago with internal think tanks on how to aggregate fans of the franchise and what we wanted to ultimately achieve long-term. We had a goal of achieving 5 million-plus monthly listeners from scratch before the release of the soundtrack, so we had to get creative about how we were going to do that.

Fast and furious drift tape

The U. Kordhell heard a kinship. Phonk fandom had primarily been underground, but starting in , it became increasingly popular on TikTok, popping up in clips of car racing, weight lifting and more. That same year, Kordhell scored a record deal with independent label Black 17 Media. He now has two of the most commercially successful singles associated with the genre and has landed a spot on the upcoming mixtape that will accompany the 10th Fast and Furious movie — much of which is phonk-based. While phonk encompasses a slew of subgenres, one macho variant known as drift phonk has become most popular. They nod to lo-fi Memphis rap mixtapes — creeping basslines, caffeinated hi-hats, eerie, pitch-shifted electronic cowbells — and incorporate samples of drilling, rat-tat-tat lines from rappers like Kingpin Skinny Pimp and DJ Paul, founder of Three 6 Mafia. Word spread in the drift phonk community that there was an avenue to officially release songs with Memphis samples — and actually make money. Black 17 focused its phonk marketing in Europe, especially Eastern Europe, and South America, both because the music was already resonating there, and because the cost of TikTok influencer and advertising campaigns is considerably less in those regions than it is in the U.

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Then again, who predicted the original about some humble street racing would witness its sequels dragging bank vaults across asphalt, jumping out of planes, sliding off submarines, and likely soon making contact with alien life in deep space?

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