American jewelry and loan

Loading map …, american jewelry and loan. Get a pawn loan using the market value of an item. American Jewelry and Loan opened in and has become one of the largest and most recognizable pawn shops in the world. The flagship Detroit location was the setting for the record-breaking reality show, Hardcore Pawnbut remains a dedicated full-service pawn shop.

Les Gold born June 20, is an American pawnbroker , reality TV star, author, and media personality. Gold began his first business at age 12, buying pizzas and reselling them by the slice to fellow students at Hebrew School. The business now has 5 locations, [10] employs up to people [11] and serves about 1, customers a day. He saw potential in Les and his business as a reality TV show and approached the Gold family with this idea. Les's son, Seth, was initially reluctant, but Les overruled him and agreed to let the cameras in. The pilot aired in late

American jewelry and loan

The series premiered on August 16, , [3] delivering two million viewers, setting a record as truTV's most-watched series premiere ever. American Jewelry and Loan is owned by Les Gold , a third-generation pawnbroker and businessman, and the grandson of a pawnbroker who once owned Sam's Loans, a now-defunct pawnshop on Michigan Avenue in Detroit. Les' only son, Seth, is an alumnus of the University of Michigan and has been a co-owner of American Jewelry since graduating from school. Seth handles the store's marketing division and claims that if it was not for him, the shop's only marketing campaign would be "an ad in the Yellow Pages ". Ashley is a co-owner of American Jewelry and has been working there for more than fifteen years, although she took three years off at one point for maternity leave. The sibling rivalry between her and Seth is a common element of many episodes. During season 9, truTV decided not to order more episodes because of the network's new direction. No other television networks showed interest in the series, and production was halted in The show averaged 2. The show has been largely compared to similar reality program Pawn Stars on History , but in the vein of similar programs also on truTV Operation Repo and Lizard Lick Towing for example , where it differs however is the focus being mainly on the human aspects of drama and interaction, rather than the actual significance of the items being brought into the shop.

December 17, TV by the Numbers.

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The series opens a window to the world of Les Gold, the co-owner of the pawnshop, his son Seth, and his daughter Ashley. Over its nine seasons, the show has succeeded in delivering a look at the intriguing pawn scene of the city, the lives of the employees at the shop, and the growth of the Gold family. The show concluded in , so the viewers must be curious about the current lives of the cast. In , Les expressed his wish to open more stores of American Jewelry and Loan in and out of Detroit. He added that he is not considering retirement at all.

American jewelry and loan

Loading map …. Get a pawn loan using the market value of an item. American Jewelry and Loan opened in and has become one of the largest and most recognizable pawn shops in the world. The flagship Detroit location was the setting for the record-breaking reality show, Hardcore Pawn , but remains a dedicated full-service pawn shop.

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Retrieved July 7, Archived from the original on July 10, December 17, American pawnbroker, reality TV star, author, and media personality. In other projects. He also noted that Hardcore Pawn was in development for more than a year and two test episodes aired in December This section does not cite any sources. Channel Guide Magazine. The flagship Detroit location was the setting for the record-breaking reality show, Hardcore Pawn , but remains a dedicated full-service pawn shop. Due to similarities to Pawn Stars , Hardcore Pawn has been described as simply being a knock-off and a capitalization on the breakout success of Pawn Stars.

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Download as PDF Printable version. Read Edit View history. Archived from the original on March 31, The place to get paid. Article Talk. Hardcore Pawn: Chicago. February 5, May 24, The Hollywood Reporter. June 18, Toggle limited content width. A Detroit institution. Gold married Lili Gold in Today is your payday.