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Brand image and fan loyalty in professional team sport: A refined model and empirical assessment. Associations explored in the content analysis were accepted as nodes and connections between association were accepted as ties for the network analysis. Grup İstanbul SA 6. Grup 1A 4. Grup İstanbul 2A 7. Grup İstanbul 3. EN TR. Guo, L. Grup 1A 3. İstanbul 5. Grup 2A 3.