Ucla brand colors

Color is more than an aesthetic choice.

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Follow the specifications on this page to use the colors as a required brand element. Do not use other shades of blue and gold in publications or online.

Ucla brand colors

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The system is broken down into four main palettes that are meant for unique uses:.

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Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Follow the specifications on this page to use the colors as a required brand element. Do not use other shades of blue and gold in publications or online. When it comes to merchandise, textile and vinyl colors present special challenges.

Ucla brand colors

Adopted in , the logotype is simple and modern, with a slight slant to give it a dynamic feel. Policy reaffirms that the campus logo is the standard logo for all academic and administrative units. The campus logo is a required brand element, to be used in accordance with the guidelines on this page. If you need to combine the campus logo with the name of your school or department, see Department Logos. The Campus Logo may not be used by student groups and other campus organizations as they cannot represent themselves as speaking on behalf of UCLA. To learn more, visit the Brand Protection section. Individual students may be able to use the Campus Logo on research posters. See the Presentations section. No gray or grayscale versions are permitted.

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Secondary Brand Colors A secondary palette has been developed to respect and complement the tradition of blue and gold while adding an additional level of brightness or darkness to the palette. Please note that in order to maintain maximum vibrancy of these colors, they will appear slightly different between screen and print. Who we are. Be sure to take special care with reverse type and type overlays, especially if your audience tends to be middle-aged or older. Use color type with care, avoiding non-ADA-compliant colors. Color contrast is very important to legibility. See the color combination chart. For the sake of accessibility, restrict use of tertiary colors to graphics only. Do not use gold type on the darkest blue. Lavish use of white in layouts enhances the brilliance of the colors. See Downloads for reference PDFs of both charts. Interactive colors are used for buttons, links, tiles, and other navigational elements.

Color and typography are the background and foreground of visual media. Color contrast is very important to legibility. To meet current accessibility standards, use only approved color combinations.

Do not routinely use red for type. Please do not use it for visual matching — it will only be as accurate as your color printer. Colors are also the building blocks of accessibility. The system is broken down into four main palettes that are meant for unique uses: Brand colors are used for backgrounds, illustrations, and other graphical elements or fields that contribute to a pages layout. Colors are also the building blocks of accessibility. Large text is defined as 14 point typically The system is broken down into four main palettes that are meant for unique uses:. Do not compromise legibility by choosing low-contrast color combinations. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Do not use gold type on the darkest blue. To meet current accessibility standards, use only approved color combinations. Use color type with care, avoiding non-ADA-compliant colors. Brand Gradient A blue gradient can be used to enliven fields of color.