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Discover how to unlock hidden operational performance through the application of smarter processes and collaborative technologies. Exclusive interviews of our experts, articles on leading topics and customers success stories. Improved pricing and ticketing, stock replenishment and goods receiving processes avoid critical annual losses. With over stores, Smyths Toys is one of the largest and fastest growing toy retailers in the UK and Ireland. With new branches and sales channels opening all the time, the company wanted to ensure its customers had a consistent shopping experience across all channels.

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It first cornered the market in Ireland, before becoming the dominant player in the UK. It is now expanding across the continent, after entering Europe in when it struck a deal to buy 93 former Toys R Us stores spread across Germany, Switzerland, and Austria from the administrators of the bankrupt American retailer. It has not rested on its laurels: Since then, it has built up a chain of 41 stores in France and three in the Netherlands. Europe has traditionally been a waste ground for ambitious Irish retailers. Smyths Toys, however, has shown what can be done. And the company has done it while remaining a resolutely family business, with strong links to the local community from which they come — the family shuns publicity and never courts media attention, but they have been generous to their region. I will come to the numbers in a moment. But it is worth reflecting on the origin story, because, as the Claremorris Chamber noted, this home grown multinational — and a multinational is what it is — began from a small shop on main street in Claremorris. Paddy and Bernadette Smyth ran a newsagents that dabbled in toys. Building on the foundations of their parents, the next generation opened a dedicated toy shop near Eyre Square in Galway in Dunnes Stores had a nearby outlet. So too did Roches Stores. Both sold toys, but only really focused on it around Christmas. The Smyth family believed they could outflank them by delivering a full year service. A move into Limerick set the path forward — a 6, square foot property with wide aisles to accommodate trolleys.

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Founded in by four brothers in Galway, the group is now one of the most successful Irish retailers abroad. In this equation, play is a central element to quality learning, and toys are important educational tools. Smyths Toys , the Irish toy retailer group founded by four brothers, aims to make this easier for parents by providing the widest possible range of toys for all ages in one place and at competitive prices. Usually, that means aiming to keep 10, active items on file at any given time. As you can imagine, that makes it one of the busiest toy stores in Europe. Back at headquarters, a dedicated buying department overlooks the stock of all stores and makes purchasing decisions to include a wide range of toys in its portfolio, from video games, books, and partyware, to bikes and scooters.

Smyths Toys have unveiled their top toys for Christmas and one Star Wars toy makes the list. Smyths Toys Superstores has today officially revealed its top toys for Christmas It also includes new releases from classic brands like Lego, Barbie, and Fisher-Price. Follow us on Instagram fanthatracks. Fantha Tracks is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn More.

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Smyths Toys Superstores is an Irish multinational chain provider of children's toys and entertainment products with over shops throughout Ireland , the United Kingdom , Germany , Switzerland , Austria , France , and Netherlands. The business is owned by the Smyth family. The company is run by three brothers, Tony, Padraig and Thomas Smyth. A fourth brother and director, Liam, died in July In July , Smyths acquired French toy chain PicWicToys in France out of receivership, taking over 41 stores, 2 warehouses and a head office. In total, Smyths operates over stores across 6 countries: 21 stores in Ireland, in the United Kingdom, [14] 68 in Germany, [15] 16 in Austria, [16] 10 in Switzerland [17] and 41 in France. Smyths Toys UK Limited is a wholly owned subsidiary of the company. In , Smyths confirmed it would expand into the Netherlands for the first time with new stores.

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Liam was in charge of its baby care range. Digital Transformation Accelerate business recovery and ensure a better future with solutions that enable hybrid and multi-cloud, generate intelligent insights, and keep your workers connected. Block storage that is locally attached for high-performance needs. API management, development, and security platform. Company type Private limited Company Incorporated on 12 January You've rejected analytics cookies. Media and Gaming. In other projects. Cookies on Companies House services We use some essential cookies to make our services work. You've accepted analytics cookies. Fully managed node hosting for developing on the blockchain. Compute instances for batch jobs and fault-tolerant workloads. Skip to main content. Confirmation statement Next statement date 3 September due by 17 September Last statement dated 3 September

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Web-based interface for managing and monitoring cloud apps. Network monitoring, verification, and optimization platform. API Management. We use cookies to make our services work and collect analytics information. Given the success of this first phase, we decided to purchase extra ZetesAthena modules to enhance other in-store processes. Block storage for virtual machine instances running on Google Cloud. Others sought to follow the market — World of Wonder, for example, expanded heavily around the country but unfortunately came unstuck during the financial crash. Should a customer not collect their order within 48 hours, ZetesAthena triggers a return to shelf request and messages the customer with an order cancellation notification. With new branches and sales channels opening all the time, the company wanted to ensure its customers had a consistent shopping experience across all channels. Usually, that means aiming to keep 10, active items on file at any given time. Explore solutions for web hosting, app development, AI, and analytics. We use cookies to make our services work and collect analytics information. Dunnes Stores had a nearby outlet.