Smartocto

Would smartocto like a content strategy that helps you build a strong rapport with your audience? In that case, the user needs-driven approach is your way to go, smartocto.

Press agencies are the first to collect news, spread it to media outlets and thus make news scalable. But in the last decade this service has gradually come under pressure. Smartocto will create a powerful impact model of content and a simple interface, and will send it to multiple media outlets that can easily train the model based on their content and performance data. A segment of the model — on press agency content — can be used to inform and notify agency organisations like PAmedia. At the same time, the exchange of data from one partner to another is not necessary, only trained models increments are exchanged. He has a long standing background in digital journalism. In he was one of the first professional web editors of the Netherlands, and has a year track record in management, research and teaching among others at Leiden University , training and consultancy to professional media organisations and marketing teams.

Smartocto

Content analytics provider smartocto BV smartocto wanted to simplify the deployment of its machine learning ML models so that it could deliver richer editorial analytics and improve its customer satisfaction. The company had been using a combination of open-source and cloud solutions to self-host its ML workloads, but this combination of solutions was becoming increasingly time consuming to manage. In , smartocto worked alongside the Amazon Web Services AWS team to build a proof of concept to test Amazon SageMaker , which gives users the ability to build, train, and deploy ML models for virtually any use case with fully managed infrastructure, tools, and workflows. A few months later, smartocto decided to migrate all its ML models to Amazon SageMaker, freeing its team to focus on innovation. In less than 3 months, the company developed and deployed a predictive editorial analytics solution called Smartify , which helps its customers create relevant, engaging content and grow their audiences. Founded in , smartocto provides content analytics to newsrooms and media companies around the world through its smartocto system, which features both near-real-time and historical data features. To drive its analytics, the company uses ML, which it supports using a combination of open-source products and AWS services, including Amazon Elastic Compute Cloud Amazon EC2 , which provides secure and resizable compute capacity for virtually any workload. Further, those teams had to complete several manual tasks as a part of the onboarding process, which made the overall process prone to human error. After completing the proof of concept, the company worked to migrate several of its existing ML models to different Amazon SageMaker endpoints, which smartocto completed in a few months. Because smartocto could support predictions in near real time, the company decided to develop Smartify, a predictive editorial analytics solution that uses ML to forecast the expected engagement, such as click rates, likes, and shares, of a news post on a particular channel. Smartocto began developing Smartify in February , and to upskill its staff and accelerate its time to market, the company engaged AWS Training and Certification , which helps participants learn from AWS experts, advance their skills and knowledge, and build their future in the cloud on AWS.

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We think of stories as being part of a cycle: an ongoing process which gets more and more refined with experience. But how? And for whom? Publishers who understand their brand DNA and their audience are more likely to publish stories that hit the mark. Learn about who you really are, and how you want your audience to recognise you! How can your brand relay that breaking news story?

Smartocto

Since we launched our comprehensive User Needs Model 2. Update: on 13 December , much of what we have learned about user needs came together in an Ask Me Anything webinar session. We keep receiving the same questions, which is why Dmitry Shishkin and Rutger Verhoeven took ample time to elaborate on strategy, cultural change, implementation, recognition, and artificial intelligence.

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Read the full review on Trustradius. Series A, Series B. Aleksandra is certified PRINCE2 Project Manager and currently she is leading multiple different projects which involve more than 60 small and local news outlets. You also have the option to opt-out of these cookies. Advertising cookies. Due to the substantive knowledge and passion for journalism, there is a product that has been thought about and with which we work more and more frequently. It helps us grow in a natural way and teaches us what goals we can achieve. Challenge Name:. So it brings data2action -- Benjamin K. Now that smartocto has deployed Smartify to production, it has entered phase two of its project, which entails training its ML models to yield richer, more accurate editorial insights and support its customers further. Company maturity:. But in the last decade this service has gradually come under pressure. User needs are extremely valuable for our paid content strategy. Now, the company can complete the onboarding process in a matter of days by using multimodel endpoints and hosting a unique ML model for each of its customers.

Tentacles is a feature used directly on your homepage and index pages, which allows you to fully optimise them. Since trust is super important to us, we'll always make it transparent and easy.

Following the arrival of ChatGPT a year ago, newsrooms are finding a better balance between investing in AI and exercising caution. Learn from AWS experts. AWS Services Used Amazon EC2 Amazon Elastic Compute Cloud Amazon EC2 offers the broadest and deepest compute platform, with over instances and choice of the latest processor, storage, networking, operating system, and purchase model to help you best match the needs of your workload. Got it. At smartocto, Goran is working as a Senior Data Scientist, leading innovative projects and building machine learning platforms. A segment of the model — on press agency content — can be used to inform and notify agency organisations like PAmedia. Smartocto began developing Smartify in February , and to upskill its staff and accelerate its time to market, the company engaged AWS Training and Certification , which helps participants learn from AWS experts, advance their skills and knowledge, and build their future in the cloud on AWS. Smartocto provides our newsroom with invaluable insights into what our readers care about and how they interact with our content. Want to know the real value of your stories? We also use third-party cookies that help us analyze and understand how you use this website. Smartocto also automated the process for onboarding new customers to Smartify. After completing the proof of concept, the company worked to migrate several of its existing ML models to different Amazon SageMaker endpoints, which smartocto completed in a few months. Learn more ». Company maturity:.