Permanent style

The biggest such site in the Permanent style, and one of the largest globally, it has developed a dedicated, international audience over the past 13 years.

His name is Simon Crompton and he runs the website Permanent Style, which started as a blog and now also sells products he's collaborated on with some of his favorite makers. Simon takes his site and writing seriously, which he attributes its early success to, and for it, he's been rewarded with a career born out of his passion. If you read his site, you'll notice he interacts with readers on every post in the comments section; it's quite a feat. His content ranges from product reviews and style tips to interviews with industry insiders and even reader profiles. Below, Simon and I discuss his transition from editing financial magazines to writing Permanent Style, his most recent pop-up above the Stoffa showroom with Swedish menswear brand Rubato and bespoke tailor Fred Nieddu, how he organically grew his business to selling collaborative products on his site and in-person, why New York City fashion depresses him, wardrobe staples he can't do without, and plenty of other topics. What were you doing prior to Permanent Style and what prompted you to start the site? I was a financial journalist before.

Permanent style

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Permanent Style has a high-end, highly engaged, international readership. I always have a long list of stuff I'd like to find vintage: a nice, permanent style, old pair of '50s khakis, for example. This started around the period when Mad Men became a thing.

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This merino knit was designed to be the most elegant option for a polo in warm weather. The high-performance material retains a smooth, smart look, while the collar is cut like a shirt to create a smarter look. Worn with tailored linen trousers and loafers in the Summer - with either a blazer or an overshirt over the top if required - it's hard to think of a more elegant warm-weather outfit. For Simon, the most important point in the design was the material: "Cotton is the obvious material for Summer, but it's often too soft and dense to be cool. A high-twist merino, on the other hand, lets all the air through and has a nice dry touch. Wool also has the advantages of drying quicker and holding odour less than cotton - both useful properties in hot weather. Design-wise, the polo has a higher, more structured collar than most, which is more elegant, frames the face, and sits better under the collar of a jacket.

Permanent style

His name is Simon Crompton and he runs the website Permanent Style, which started as a blog and now also sells products he's collaborated on with some of his favorite makers. Simon takes his site and writing seriously, which he attributes its early success to, and for it, he's been rewarded with a career born out of his passion. If you read his site, you'll notice he interacts with readers on every post in the comments section; it's quite a feat.

La taberna ponferrada

I'm not sure how many readers are aware of this, but there's a very specific classic menswear journey that started about ten to twelve years ago where guys started getting into tailoring in a really strong way, discovering bespoke tailors. There are posts three times a week, a weekly newsletter, and regular reader events. It's got a proper collar stand on it. Conversely, is there anything you're not into? We just got obsessed with the shoe and not necessarily thinking about how it fits in with our style as a whole. And then we brought a Swedish brand—it started off as a knitwear brand, but they do other stuff as well now—called Rubato, who I really, really like. How did you go from having a blog, obviously with words and photos, to selling products? But any of those classics, you can do loads of things with. What are some wardrobe staples you can't do without? And a bespoke tailor called Fred Nieddu. I don't know what the solution that is. We've done that every six months for the last five years.

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This was the first time we did it in New York; we had a lot of our collaborations. But your dad might wear one with some really ugly slacks and a pair of cheap, comfortable shoes. But often with that stuff, half the fun is the search. We've run this kind of pop-up, which we call Permanent Style Presents, in London for about five years. Simon takes his site and writing seriously, which he attributes its early success to, and for it, he's been rewarded with a career born out of his passion. They don't keep the bottom half of you dry. Five Fits With: Brendon Babenzien. What are some common style mistakes you think men make that are easily correctable? In New York, I keep on seeing, particularly older guys—middle-aged or maybe 50s, even 60s—who are quite well-dressed in many ways. We're trying to get her to stop getting out of her bed, but often, we just get woken up at six o'clock in the morning with hearing her bump down the stairs on her bottom into our room, and then we get up and make breakfast for her. The site receives around , page views a month on average: half of the readership comes from the US, where there is a particularly passionate following, while the rest is concentrated in the UK, Japan and western Europe. I think that's just the perfect weekend. Permanent Style has a high-end, highly engaged, international readership. About halfway through that time, I started Permanent Style as a blog back when blogs became a big thing.