Jncos jeans

Suddenly, an adult appears and asks you to take off your pants.

The brothers commissioned a local LA graffiti artist Joseph Montalvo, aka Nuke, to design the brand's logo. JNCO also manufactures T-shirts, khaki pants and other clothing articles for men and women. American Manufacturing Co. In the s, the brothers closed the main factory. In , the brand was relaunched, backed by Chinese investment firm Guotai Litian, which acquired it for a reported seven-figure amount. On February 15, , it was announced that JNCO was to cease production and liquidate its inventory.

Jncos jeans

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Portal : s. But the edges were beginning to fray.

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Suddenly, an adult appears and asks you to take off your pants. Do you tell your parents something strange is afoot? No, because that adult is a marketing executive for JNCO jeans engaging in a little grassroots marketing, and JNCO jeans are the trendiest fashion item going. These ultra-wide-legged jeans might look ridiculous today to Millennials Gen Z , maybe not so much. But back in the day, JNCOs were the pants that defied authority Haim Revah was born in Morocco and raised in France.

Jncos jeans

Though the clothing line enjoyed only fleeting relevance, the clownish silhouettes have been immortalized through regular nostalgia-fueled posts and Onion punchlines. Here are a few things you might not have known about JNCOs. Together, the two operated Revatex, the Los Angeles parent company which began producing mostly private-label apparel for retail chains before eventually introducing JNCOs to the public in Los Angeles served as an appropriate location for its launch: According to The Los Angeles Times , JNCO was born out of Milo's love for the city's culture—particularly, that of its wide-pant-wearing Latino population he encountered in east Los Angeles neighborhoods. Though the Revahs were born in Morocco and raised in France, they always expressed an interest in American culture. Explore the unfamiliar. Honor individuality. JNCO's target demographic was made abundantly clear through its sponsorships of extreme-sports events, aiming for surfers and skateboarders between 12 and 20 years old. In a Fortune article , writer Nina Munk speculated that ads taken out in magazines like Electric Ink and Thrasher were there to bait "cool young mainly white men.

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While the most popular JNCO style was 23 inches, the company offered versions exceeding 40 inches. The Revahs never addressed it because they hardly ever gave interviews, preferring to let the commercial side of the business take a backseat to what they hoped would become a hot new trend. They were successful, but eventually, the brothers wanted something they could call their own. The more adults complained, the more kids wanted to wear them. A version of this story ran in ; it has been updated for For inspiration, Milo turned to the Latino community of East Los Angeles, a vibrant culture he had long admired. When Revatex executives landed in Chicago to meet with retailers, they found some stores already selling what was supposedly legitimate Revatex apparel—but the clothing was counterfeit. Baggy jeans were out; drawstring and cargo pants were in. If something gets popular enough, it stops being cool. They just wanted to adopt what they perceived to be the style preferred by those on the outskirts of society—or at least the fun, relatively safe section of the outskirts that appealed to suburban teens. At night, they learned English with the help of a tutor. Some were so large that younger children often had to sit down while putting them on. It also might have meant Jeans Company.

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Part of it was the fact that Revatex had too many orders to keep up with demand, forcing some retailers to get important back-to-school stock late. A version of this story ran in ; it has been updated for So how did the Revah brothers do it? But the real problem was that JNCOs were meeting the same fate as every trend. JNCO jeans were produced in a variety of styles and lines, ranging from ultra-wide jeans with leg openings greater than 50 inches 1, mm to more conservatively-cut styles. At night, they learned English with the help of a tutor. Employees hung out at skate parks to hand out those aforementioned free samples. This story has been adapted from an episode of Throwback on YouTube. But the edges were beginning to fray. To prove his point, Sternberg went to a surf trade show in Orlando and set up a JNCO booth at a hotel across the street from the convention. JNCOs were just the latest in a long line of fashion trends, from bobby socks to bell bottoms, that announced a kid had their own identity and could make their own choices.