Gucci mecenate

Text description provided by the architects.

Yesterday it was an emblematic workplace, a modern model of industrial growth, connected with the name of the engineer Gianni Caproni, one of the pioneers of aviation. Today it is something else, but it has not lost its original pioneering instinct. A dimension of great charm, a dialogue with history, even a different contemporary identity: showroom , space for fashion shows , managerial offices, marketing and communication facilities, all reunited and connected in a single site, where the spaces are open for a fluid quality of life in the workplace. A place of dynamism and circulation of ideas , for about persons, in keeping with the concept of learning organization of a campus. Every zone is different from the next, personalized, tailored. All this generates a precise allure, in spite of the cement floors that are the earmark of the spaces.

Gucci mecenate

You will have the chance to enjoy this redevelopment project of the old Caproni factory this weekend. The old Caproni factory, built in in the eastern suburbs of Milan, has been brought back to life thanks to a renovation and redevelopment project transforming this old plant — which stands out due to its warehouses with shed-style rooms, large hangar and internal corridors — into the new Milan offices of the famous fashion brand, Gucci. Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and outside. The large hangar, once used for assembling aeroplanes, has been transformed and can now host events and fashion shows, thanks to the careful renovation project. Pedestrian paths run between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role: running right across the site and smoothly interacting between the old buildings and green spaces. The project incorporates a six-storey tower in its industrial fabric of warehouses and hangers, which interacts closely with the old constructions. Constructed out of glass surfaces, the structure is covered with a web of vertical elements made of a dark-coloured metal that shelter the interiors from the sunlight: this distinctly tall and dark-coloured modern building sets up powerful chromatic relations with the red-coloured exposed bricks of the low-level warehouses. It works in the field of architecture, ranging from retail to fashion, office building design, the development of residential complexes, town planning, and cultural recovery works.

Everything began thanks to the original vision of the creative director Alessandro Michele, his new aesthetic which at first split the fashion world in two, and is now making Gucci the hottest brand of the moment. Immersive art experience: the proposals of Ever in Art Exclusive Projects. Glass facades gucci mecenate four sides, gucci mecenate, paced by a pattern of black and metal sunscreensslightly staggered in terms of section, gucci mecenate, for a height of seven stories.

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You will have the chance to enjoy this redevelopment project of the old Caproni factory this weekend. The old Caproni factory, built in in the eastern suburbs of Milan, has been brought back to life thanks to a renovation and redevelopment project transforming this old plant — which stands out due to its warehouses with shed-style rooms, large hangar and internal corridors — into the new Milan offices of the famous fashion brand, Gucci. Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and outside. The large hangar, once used for assembling aeroplanes, has been transformed and can now host events and fashion shows, thanks to the careful renovation project.

Gucci mecenate

Text description provided by the architects. The old Caproni factory, built in in the eastern suburbs of Milan , has been brought back to life thanks to a renovation and redevelopment project transforming this old plant into the new Milan offices of the famous fashion brand Gucci. The premises in via Mecenate, which were used for designing, assembling and testing airplanes, have now been developed into a large complex holding offices, showroom and spaces for holding fashion shows and operations connected with graphics, as well as a canteen and restaurant. Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations.

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Change country. In a landscape featuring two row of industrial sheds from with an internal street of reference, which was once for vehicles connected to the nearby Taliedo aerodrome, used for the testing of the biplanes and triplanes of Caproni and is now a pedestrian axis, the project first of all focused on a language of recovery. Pedestrian paths run between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role: running right across the site and smoothly interacting between the old buildings and green spaces. Text description provided by the architects. How has the choice of revitalizing an outstanding situation of industrial archaeology, in a context away from the city center but with logistical appeal arrival, departure, transit , become crucial for the definition of a contemporary workplace of very high functional, organizational, aesthetic and image quality? Pedestrian paths tun between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role: running right across the site and smoothly interacting between the old buildings and green spaces. The meanings are many, and all closely connected. Because in the citadel original colors and atmospheres sustain and share in the new challenges of the brand, transfiguring reality into an enveloping setting of reminders and references. The covered plaza is also faced by full-height rotating panels that make for flexible opening and closing of the space for events. It is also important that for the first time all the Gucci staff in Milan will work in the same space, something that had never happened before. Architects: Piuarch. Once all the work has been completed, the headquarters will contain a tree-lined plaza, gardens, patios, green walls.

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The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and the outside. The spaces have all be reconfigured as showrooms: large open zones, paced by regular spans, with slender metal sections, flooded with light thanks to large transparent glazings, but also thanks to skylights that punctuate the arrangement of the roofing tiles. Thanks to the vision of the creative director of Gucci, Alessandro Michele , the man behind the concept of this metamorphosis, orchestrating the image down to the smallest details. The heights, the spaces, the colors and the light, together with the interior design, which is the maximum expression of the style of Alessandro Michele, create something extraordinary. The plaza is the connection for all the buildings, the symbolic heart of this ideal campus-city : a gathering place around which all the activities are organized, in a constant rhythm of ratios and proportions. At the back, the new office tower designed by Piuarch: seven stories with glass facades, paced by a grid of dark metal sunscreens. Furthermore, the structure itself has been designed to create harmony and continuity between indoor and outdoor spaces: all the offices and functions are positioned along the central street that works as a connection, leading to the covered plaza, the center of the whole complex. Personalize your stream and start following your favorite authors, offices and users. In these months we have worked a great deal on the concept of a learning organization, namely a widespread corporate culture where every person is encouraged to take risks, to do things in a different way, where mistakes are allowed because they are the only way to generate innovation and change. Follow us. Because in the citadel original colors and atmospheres sustain and share in the new challenges of the brand, transfiguring reality into an enveloping setting of reminders and references. In a landscape featuring two row of industrial sheds from with an internal street of reference, which was once for vehicles connected to the nearby Taliedo aerodrome, used for the testing of the biplanes and triplanes of Caproni and is now a pedestrian axis, the project first of all focused on a language of recovery.