Feel house by ugg

The classic shoe brand launched its Williamsburg pop-up with a star-studded party. The newest project for the Southern California-based shoe brand is global pop-ups, termed their Feel house by ugg Houses. The first location recently opened in Williamsburg, Brooklyn, and brought a two-day launch party filled with artists in tow. Friday, October 21st marked the first night of the Feel House launch, with the evening focusing on the combination of emotion and artistry.

Ugg has launched its Feel House multisensory community experience in Brooklyn, N. Visitors enter the Brooklyn, N. Feel House via a sensory tunnel that leads them into the cozy and calming space. Author and Ugg partner Kimberly Drew has arranged a collaboration of local artists, including Shawna X, Grace Miceli and Alicia Mersy, to create custom pieces inspired by feeling that will be on display through January Miceli created a digitally illustrated comic featuring 12 rectangular panels designed to generate openness and encourage viewers to look inward.

Feel house by ugg

For Coachella weekend, we invited 37 influencers and VIPs to the Villa Royale for a multisensory experience that merged the power of fashion and music. We curated a launch party, followed by four days of programming that championed creativity—heroing The Aww Yeah shoe and unveiling an exclusive print in partnership with KidSuper. The two forces of fashion came together to design a co-branded print exclusively for Feel House Palm Springs that fused the whimsical design of KidSuper with the unmatched feel of UGG. The print was used for custom shoes and merchandise guests could wear to the festival, spreading the UGG footprint across the grounds of Coachella. The backdrop of Palm Springs offered nature in an inviting way; bold insertions of color laid the foundation of the space; And inflatable-inspired structures invoked the design of The Aww Yeah shoe. Once inside, a brick pathway led to a photo moment: a KidSuper graphic wall complete with a full-length mirror for selfies. Further into the venue, visitors were welcomed by an exhibit of UGG designer collabs, displayed on acrylic plinths with die-cut vinyls as museum-style plaques. The pool area of the hotel was transformed into a creative sanctuary—with KidSuper graphics, amorphous seating, and elements that mimicked the visual vocabulary of The Aww Yeah. The sounds of DJ Jadaboo filled the space, as guests enjoyed signature event cocktails by the bar. Anchoring the central pool space, an eye-catching KidSuper x UGG wall became a backdrop for fun photo moments. The backside of the wall served as an outlet for creative expression: a chalkboard where guests could make their mark on the experience. The event offered creative outlets and activations to uplift and inspire guests to feel good in their own creativity.

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By subscribing, you agree to our Terms of Use and Privacy Policy. Since its inception, Southern California-based global lifestyle brand UGG created Feel House as a multi-sensory community space that encourages self-expression. Both the setting and the product, which touts style and weather-proof functionality, will usher in winter by showing that the season can be fun when you have the right wardrobe staples. We charge advertisers instead of our readers. Support us by whitelisting our site. Whitelist Us. Already whitelisted us?

By subscribing, you agree to our Terms of Use and Privacy Policy. Attendees were greeted with an interactive snowy installation—a nod to the ethos of the new line of cold weather essentials, which inspire wearers to brave the elements in style. The experience, which is open to the public through October 26, turns winter into a playground, bringing a sense of joy and fun as the temperatures drop. Familiar faces who marked a memorable appearance included rappers Cardi B and Offset, both dressed and styled in select pieces from the latest UGG collection. Be sure to visit the weeklong experience, open to the public from October October We got you covered. Brand Ranking Brand Directory. Events Oct 24, Read Full Article.

Feel house by ugg

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. Ugg is taking its boots to Brooklyn. Feel House, which will launch in China and South Korea later this fall, also celebrates a landmark year for Ugg.

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Email address to subscribe to newsletter. Friday, October 21st marked the first night of the Feel House launch, with the evening focusing on the combination of emotion and artistry. More from Footwear News. Plus icon. The winter-themed weeklong experience launched with a kick-off event and an appearance from Cardi B and Offset. This website uses cookies so that we can provide you with the best user experience possible. Please enable Strictly Necessary Cookies first so that we can save your preferences! Search for:. Oct 24, 4, Hypes 0 Comments. The week-long program features a whimsical in-store installation, which kicked off on Thursday, Oct.

By subscribing, you agree to our Terms of Use and Privacy Policy. Southern California-based global lifestyle brand UGG has expanded its brand universe beyond the iconic classic footwear with Feel House, an immersive and interactive community space emphasizing self-expression. Ahead of the winter season, the Southern California-based lifestyle brand brought the next iteration of Feel House to HBX New York for a winter experience unlike any other.

Tattooist to the stars JonBoy was also on hand to customize UGG boots with his famed designs, while the sounds of violinist and composer Sean Bennett of Yozart reverberated around the sanctuary-like space. The pool area of the hotel was transformed into a creative sanctuary—with KidSuper graphics, amorphous seating, and elements that mimicked the visual vocabulary of The Aww Yeah. About Us. Ugg Collaborates With Gallery Dept. Following a limited release last month. Executive Moves. Guests also had the chance to customize footwear styles from the new collection with customization stations featuring charms created by Brooklyn-based, Tokyo-born accessory designer Marland Backus. Follow her on Instagram and Twitter freyadro. All Rights Reserved. The Brooklyn location will be the first of a number of locations soon to open, including stores in Chengdu, China; Seoul, Korea, and the Metaverse. We got you covered. The week-long program features a whimsical in-store installation, which kicked off on Thursday, Oct. You may also like. More stories by Aaron.