Fashion marketing and communication milano

This course focuses on the fashion industry through a business and management perspective. It will provide students the necessary tools to understand the dynamic context of Italian and international fashion business.

This course is built on a cultural and curatorial approach, anthropology and sociology, and history of fashion in order to culturally deepen the knowledge of global cultures that are an integral part of the social and economic system. Technological such as AI, Internet of Things, Big Data, Blockchain all require understanding from both creative and technical sides for business development, purchasing models, and most importantly communication strategies. Likewise, styling, fashion filmmaking, digital graphic communication as well as the written narrative, the art of writing and storytelling that is effective in a world that will become more and more virtual and more and more analog-based. A forward-looking and industry-based master's course preparing you for communication-related roles within the fashion industry worldwide. A multidisciplinary curriculum combines essential knowledge of the sector with specialist and technical skills in fashion journalism, advertising, PR, event management, fashion image production and more through a study path comprising lectures, project work provided by real fashion companies, hands-on workshops, seminars with visiting experts, field trips, and other experience-based activities. Push your boundaries, your creativity, and your skills in this dynamic, one-of-a-kind master's which will give you a huge competitive advantage in the ever-evolving fashion and luxury job market. Fashion styling is today both a great opportunity and a complex challenge.

Fashion marketing and communication milano

This site uses analytics cookies to collect aggregate data and third-party cookies to improve the user experience. Read the Complete Privacy Information. It is a capital built through careful branding and communication strategies, which can make the fortune - or the ruin - of even the biggest fashion houses. Knowing how to valorize these areas and how to design communication capable of leaving a mark is one of the most complex - and most rewarding - jobs one can do in the world of Fashion and Luxury. A figure that - today more than ever - is among the most in-demand by fashion brands: Gen-Z and new market segments are radically transforming the typical communication, media, and digital scenario. The DNA of brands, the 'myth-making' strategies, and the cultural heritage of brands are translated into new languages and cultures: from digital to phygital fashion. That's why fashion brands are looking for a new generation of communication professionals: capable of managing digital change. That's exactly what you will learn to do in this master's course. The Master Course is completely in English During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students. It's possible to attend the Master by distance too. Each master's degree teaches you to do different things. Here are the main skills you will acquire with this degree. In the master's course, you will learn to: - Manage and coordinate brand management processes , from the declination of the brand language on the different lines to collection planning and communication. What will you do after MFI? Discover the most common roles held by graduates of this master's program.

Marco Malinverno Sole Director Propers srl. And you, are you the right candidate for it?

Learn about fees, rates, and current facilitations. The Fashion Marketing Undergraduate Programme delivered at IED Milano will introduce you to the world of marketing as a tool of creative communication. The world of fashion involves a variety of subjects evolving and progressing year after year. Our training programme, which is constantly being improved to meet growing market needs, will allow you to become familiar with a broad range of subjects including brand management, marketing ethics, digital communication and the history of contemporary art and fashion. This multidisciplinary programme with so many areas of interaction will help you turn your love for fashion into a highly qualified job, whether you want to work as a professional in business management for some top fashion firms or create your own brand.

Designing for fashion is about working constantly on research and experimentation, creating from a line, a thread, a piece of fabric. Develop into a professional who can understand and work on sustainable projects, designing carefully with attention to zero waste, circularity of materials, and supply chain. You will use your know-how to introduce a new design approach into this market, opening up a different perspective on the process of garment development. These skills will help you build your own style and uniqueness. Starting with a concept, you will be fully involved in researching, sketching, defining colours and materials, creating and promoting a fashion collection. This Master Course seeks to train up Fashion Designers with creative, technical and design skills in garment making and production process management. These professionals will have the ability to explore new approaches to design as they prepare to move into their future careers, where sustainability plays an increasingly central role. The Master Course in Fashion Design at IED Milano is for those like you who wish to push themselves beyond their limits, believing in the opportunity and need to take action to bring about revolutionary change in this industry.

Fashion marketing and communication milano

A general overview of marketing and an introduction to the Italian fashion industry. The course gives you an overall view of the most important features of marketing, management and merchandising for the retail fashion industry with an emphasis on the Italian experience. During the three-week course you learn about the importance of brand building and brand marketing, and explore specific features of fashion marketing, such as customer relationship management, digital fashion marketing, consumer behaviour, creative retailing, marketing strategy. During the three weeks you will focus on marketing, design and merchandising in a seminar-based course with industry professionals sharing their experience in their area of expertise, which allows you to be in touch with the current thinking and the latest developments in the field. Traditional methodologies and techniques such as brand analysis and management, trend research, as well as distribution, advertising and merchandising will be covered in depth and complimented by visits to showrooms and retail spaces.

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Fashion styling is today both a great opportunity and a complex challenge. University of Milan and Polytechnic University of Milan are some of the well-known universities. Simona Bertoli Communication consultant and lecturer. Actors in trend analysis: fashion companies, research agencies, freelancers. Knowing how to valorize these areas and how to design communication capable of leaving a mark is one of the most complex - and most rewarding - jobs one can do in the world of Fashion and Luxury. Find everything you need to know if you are coming from abroad here. Master Fashion Marketing Italy Milan. Fashion Marketing 5. The aim of the Master course is to train high-level professionals, who are able to successfully carry out communication and promotion activities within the Fashion System. Copy link. Diploma 0.

Learn about fees, rates, and current facilitations. The Fashion Marketing Undergraduate Programme delivered at IED Milano will introduce you to the world of marketing as a tool of creative communication.

Alessandro Turci Stylist and Art Director. Exercises and written tests are scheduled for the students. Save this program. Who is it for? On this appointment you will be required to bring 4 identical passport photos and the original documents, whose copies were enclosed in the application kit, including any document that could be missing in your application. Depending on the program, students may study apparel analysis, social facets of fashion, e-commerce strategies, economics and apparel markets, statistical analysis and research methods. During the module, students will be put in contact both with Head Hunters specialized in the fashion and design sectors, and with the selection managers of the most important and significant companies operating in the fashion sector, in order to both understand the dynamics of selection and to enhance their professional profile. Call me back Enter your phone number here and you will be contacted by a member of our staff for any information. Fashion Processes: knowing how to manage communication processes The training unit provides hours dedicated to the main processes of enhancing and promoting the cultural identity of companies and brands, and to the implementation and management of new communication channels and formats. Qualitative and Quantitative Marketing Research: desk and field analysis focus groups, surveys, customer insights from online communities. Graduate Diploma 0. You will also be able to work in business development, distribution and retail. You will get in touch with industry professionals who can help you develop and grow.