Decora harajuku

Decora is a prominent Japanese fashion style that has become the face of Harajuku fashions internationally.

The origin of Decora can be tracked down to the popularity of the Japanese idol Tomoe Shinohara among teens during the s. Her fashion sense was visually very similar to nowadays Decora, but featured childish hats instead of many hair accessories. Her fans, which were refered to as "Shinora", would often try to emulate her style while also trying to maintain originally. In the end, some of them would end up featured in the Fruits! One of the nowadays Decora icons is the Haruka Kurebayashi, who first appeared in various streetsnaps before becoming a model for KERA!

Decora harajuku

These understandings of kawaii fashion, however, are formed without input from practitioners themselves. Drawing upon a case-focused analysis of alternative kawaii fashion practitioners in Harajuku derived from semi-structured interviews, this article seeks to contribute to this discussion from a sociological perspective. The article focusses on decora and fairy kei , two alternative kawaii fashion styles in Harajuku that typically incorporate toys and clothing intended for children, and in doing so blur the boundaries between acceptable attire for children and adults. It also seeks to complicate views that equate alternative kawaii fashion practice with childishness by placing the voices of two practitioners in dialogue with scholarly research in this area to date. In doing so, the article advocates for the voices of practitioners to be considered in future scholarship on alternative kawaii fashion with ties to Harajuku. Over recent decades, numerous subgenres of kawaii fashion have spawned across Japan, each with their own specific conventions, aesthetics, purposes and intents. This grouping of alternative kawaii fashion is informed by the locale of practice and the ways in which practitioners resist mainstream fashion conventions. The purpose of this article is to complicate the understanding of the extent to which women who participate in these two subgenres may view their mode of dress as a child-like, infantile and playful practice. I aim to situate decora and fairy kei within a broader discussion of the significance and implications of young people in Japan using alternative kawaii fashion to navigate pathways to adulthood. Kawaii culture involves both an appreciation of things that are thought to be adorable, as well as an interest in becoming adorable for other people.

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Decora fashion originated in the area surrounding Harajuku station in Tokyo. What is the difference between Harajuku and Decora fashion? What are the different styles of Harajuku styles? Want to know more about Decora fashion? I highly recommend watching this documentary by Refinery29 on youtube.

The average person would be able to spot this style from a mile away! Decora fashion is an explosion of colour and accessories. How this style came about is a bit complicated and has an origin story full of contradictions. Read on to find out how Decora fashion seemingly came to be. The most stand out feature for any Decora look is the accessories, be it a plethora of yen shop hair clips, or wrist bands going all the way up your arms. Typical makeup is way too minimalist for Decora, so instead stickers and gems are used to amp up the look. Image courtesy of wattention. He began to sell vintage clothing and other miscellaneous items that the young Tokyoites later incorporated into their outfits. Everything from toys, ribbons and even curtains were turned into accessories and reimagined as fashion.

Decora harajuku

Japanese street fashion refers to a number of styles of contemporary modern clothing in Japan. Created from a mix of both local and foreign fashion brands, Japanese street fashions tend to have their own distinctive style, with some considered to be extreme and avant-garde , with similarities to the haute couture styles seen on European catwalks. In addition, the emergence of strong youth culture in the s and s that continues today especially in Harajuku, a district in Shibuya, Tokyo drives much of the development of new styles, looks, and fashion subcultures. The rise of consumerism , which played an important part in Japan's "national character" during its economic boom in the s, continues to influence fashion purchases, even after this economic bubble burst in the s. These factors result in the swift turnover and variability in styles popular at any one time. In , Japanese hip-hop , which had long been present among underground Tokyo's club scene, influenced the mainstream fashion industry.

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In not seeking the input of practitioners, we lose a valuable opportunity to allow them to speak for themselves. A limitation of this approach overall, however, was that the language difference created a degree of distance between us. This, according to Masuda, was the start of Decora. Decora fashion originated in the area surrounding Harajuku station in Tokyo. I would like to remain anonymous. Figure 2 : Decora fashion practitioner, Interpretivism relies on inductive analysis, whereby meaning and patterns are derived from the data collected, with an emphasis on the experiences of the research participants. While these studies pertain specifically to Lolita fashion, this article aims to consider if this conceptualisation might also apply to the decora and fairy- kei subgenres. Cyber Decora refers to Decora outfit based on Cyberpop fashion. Current Wiki. Terms Brands Magazines.

Harajuku style has been gaining popularity among fashion-forward individuals around the world. Harajuku style is all about expressing yourself through clothing and accessories that reflect your individual style.

This position is in response to my observation that they are often spoken for and about by scholars, cultural critics, journalists and bloggers, but are rarely given the opportunity to speak for themselves. These understandings of kawaii fashion, however, are formed without input from practitioners themselves. September 3, Some choose to carry the color schemes of an outfit to their hair, dying their hair in bright colors, while others will keep more natural hair colors and choose to use accessories instead. In this sense, her clothing gives her some perceived freedom from societal pressures. Featured image courtesy of My Modern Met. I am text block. Current Wiki. Search this site Submit Search. Name will only be used to verify billing. Lorem ipsum dolor sit amet, consectetur adipiscing elit.