Chanel coco mademoiselle advert

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Actress Whitney Peak is the fresh new face of Coco Mademoiselle. Her connection with the maison shows there is more than meets the eye. Photo: Baard lunde. Even more beautiful in person, Peak is petite with fine, chiseled features, and radiates warmth and a big character for her 20 years. Dressed in head-to-toe Chanel — blue jeans, a rose tweed sweater, booties, and fine jewelry — she appears fresh and cool. The actress of Ugandan origin, who later grew up in Canada, embodies French girl chic, the indescribable formula coursing through her veins. Lean in closer and there are also fresh citrus fruits peppering the air.

Chanel coco mademoiselle advert

Bonjour, Mademoiselle! The moment marks a first: The year-old Gossip Girl star who previously appeared in the Chanel 22 Bag campaign alongside Lily-Rose Depp will become the first Black spokesmodel for a scent by the famed French fashion house. She takes the Coco Mademoiselle reins from Keira Knightley , who has fronted the franchise since when she, incidentally, was also The fragrance, meant to embody the wild spirit of a young Gabrielle Chanel who, by the way, moved to Paris in her early 20s to forge a unique path , is at once strong and soft, playful yet assertive, with heady notes of amber and patchouli. You spray hope, you spray energy, you spray magic. Thank You! You have successfully subscribed. Seduction is the way you behave. Along with the print ad, the brand released a short film directed by Top Gun: Maverick director Joseph Kosinski which follows Peak, as a modern muse, sparkling through Paris. Watch it here! Scroll through and allow yourself to be seduced by the evolution of the Coco Mademoiselle girl as Peak shoots this groundbreaking campaign! Check our latest news in Google News. Check our latest news in Apple News.

And she's still out there performing music and releasing new albums at the age of 83, with her most recent release being 's "Tuberose. Check our latest news in Apple News. Younger fragrance consumers are more likely to be driven by a feeling of individuality and self-expression, experts say, chanel coco mademoiselle advert, though the heritage of a luxury brand and craftsmanship found in the fine fragrance market remain alluring.

Spring's coming, and that means it's time to get out and go. Chanel's long-lived Coco Mademoiselle line is marketed toward young folks, elegant types who stay out all day and party all night. Chanel sells the fragrance in numerous ways — pressed into soaps, as a deodorant, in shower gel form, and, naturally, as a perfume. Chanel has a long history of using celebrities as spokespeople, including Marion Cotillard, who helped hawk their famous scent Chanel No. How has Chanel chosen to sell Coco Mademoiselle to those who might yearn to wear it? With a brand-new commercial featuring its first Black Coco Mademoiselle spokesmodel, actress Whitney Peak, who has taken over for previous Chanel Mademoiselle spokesperson Keira Knightley.

Coco Mademoiselle was given two names in order to capture the double personality of the fresh and amber scent. Recalling a young and audacious Coco Chanel, the fragrance is meant to be autonomous, charming, and green. While the bottle of perfume is itself absent from the imagery, the duality of the scent profile is clearly captured. A New York rooftop is elevated to timeless gentility as McKenna lounges on stately furniture at dusk. Buttoned up in a suit and flirtatious fishnets, McKenna curls up on the couch, reading a newspaper, titled The Leisure Edition, implying a comfortable intimacy and the sense that she is waiting for the right time to leave for her next event, shoes laced and ready. This contrasts with her basking in sunshine in an inflatable pool, distinctly plastic and cyan, whose bottom emblazons the Chanel logo. In this image, while her waxen figure, while playful, is remote and private. Union between the dichotomous is the profile for this citrus and patchouli scent.

Chanel coco mademoiselle advert

Sign up to our newsletter for a truly global perspective on the fashion industry. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. You can unsubscribe at any time. Please see our privacy policy for more information. To receive the Vogue Business newsletter, sign up here. The year-old is the new face of Coco Mademoiselle, following on from previous ambassadors Kate Moss and Keira Knightley.

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To receive the Vogue Business newsletter, sign up here. Despite a demanding career, the actress still finds time for her hobbies like reading and painting — something she enjoys as a decompressor. Thank You! It's an atmosphere of beauty and calm and yet electric energy. Her connection with the maison shows there is more than meets the eye. That's Amanda Lear you hear. By Lucy Maguire. The material on this site may not be reproduced, distributed, transmitted, cached, or otherwise used, except with the prior written permission of Nervora Fashion, Inc. Lean in closer and there are also fresh citrus fruits peppering the air. The elegance of her sojourning is underscored by this propulsive, disco-like dance track. By Laure Guilbault. How has Chanel chosen to sell Coco Mademoiselle to those who might yearn to wear it? Watch it here! The moment marks a first: The year-old Gossip Girl star who previously appeared in the Chanel 22 Bag campaign alongside Lily-Rose Depp will become the first Black spokesmodel for a scent by the famed French fashion house. Beauty March 3,

The relaunched scent comes with an advertising campaign featuring Keira Knightley, who has been the face of the original fragrance for the past 10 years. Having smelled the new juice, Bazaar can confirm that wearers of the original will be transported back to the first time they wore it — but it does have a twist. I wanted to increase the proportions of fractionated patchouli, push it to the limit — unleash its power on the skin without altering the freshness of the top notes.

You can unsubscribe at any time. Beauty March 3, You spray hope, you spray energy, you spray magic. Is it the Coco Mademoiselle Eau Intense? To receive the Vogue Business newsletter, sign up here. Chanel has a long history of using celebrities as spokespeople, including Marion Cotillard, who helped hawk their famous scent Chanel No. Most Popular. No, the scent is too light. When the disco backlash set in during the early '80s, she persevered against the odds and continued to pursue a musical comeback, trying cabaret tunes and classic rock on for size. She first came to public attention as a fashion model in the '60s and then gained further acclaim as an artist's model. Her connection with the maison shows there is more than meets the eye. Along with the print ad, the brand released a short film directed by Top Gun: Maverick director Joseph Kosinski which follows Peak, as a modern muse, sparkling through Paris. Her own personal values include compassion, hard work, and community.