Braen stone

Braen Supply is the one-stop shop for all of your hardscape needs.

Braen Stone has been selling construction supplies since , when legend has it Samuel Braen received the deed to a rock quarry to settle a gambling debt. Since then, Braen Stone has grown into a leading supplier of construction materials to builders across the New York metropolitan area. In the end, we delivered more than a new website—we created a new look and voice for the Braen Stone brand, ones that can be used well into the future. The first order of business was to get to know the people who would use the site—contractors who use stone and asphalt products for everything from paving roads, to landscaping, to preventing shoreline erosion, and many other industrious uses. We did a deep dive and created personas and user journeys for each audience to ensure we would quickly address their needs on the site in a no-nonsense manner, as contractors consider time to be money and appreciate straightforward and quick online experiences. Using these insights, we then completely reworked the site structure and streamlined its contents, making it much easier to navigate and boosting its performance in organic search. We obliged by flipping their color palette from light to dark, introducing more modern fonts, intensifying the color depth of their signature green accent and creating new rules for its use, introducing new brand textures, and helping them to find a new, more purposeful voice.

Braen stone

During the spring of , I received a request to help compile the history of the Braen Stone Company, headquartered in Haledon, New Jersey. The company has been in business since , owned by the same family for five generations. The owners hoped to mark their th anniversary with a coffee table book on the history of the family and their company. In an article published a few years ago, I had detailed the Braen company as an example of how Dutch immigrants in New Jersey had found an economic niche in the construction business. The first of the Braens was a shoemaker who arrived in Paterson, New Jersey in from the Netherlands. One of his grandsons founded the Braen Stone Company. My assignment was to provide the narrative and help locate many of the illustrations. To celebrate the anniversary and the publication of the coffee table book, Braen Stone Company put together a commemorative video. I had the opportunity to take part and share some of the Braen story, including some of my own memories of growing up near the quarry. Take a look:. Robert Schoone-Jongen is emeritus professor of history at Calvin University.

To celebrate the anniversary and the publication of the coffee table book, Braen Stone Company put together a commemorative video. Category Website development, braen stone, B2B branding.

Since , contractors all across northern New Jersey have come to count on Braen Stone. From building highways to driveways, bridges to tunnels, the Braen team makes sure every customer has what they need to get the job done right. As one of the largest producers of construction materials in northern New Jersey, Braen Stone understands that every job is important. To help keep projects on schedule, we offer bulk delivery across the tri-state area, and FOB at five quarries. We believe doing good for others is the best reason to be in the business. Our success is the result of careful calculation and resource management, but more importantly, it reflects the values our founder instilled into our culture almost years ago. We provide a diverse line of aggregates, recycled materials and hot mix asphalt to all parts of the construction industry.

Braen Supply is the one-stop shop for all of your hardscape needs. From natural building stone to concrete pavers to thin stone veneer, we distribute an extensive collection of materials and supplies. Find the perfect solution for your project. Helping design landscapes, homes, and businesses is our passion. Our mobile showroom can bring our most beautiful, high-quality materials to your door.

Braen stone

Since , contractors across Northern New Jersey have come to count on Braen Stone for the materials they need to build everything from highways to driveways and bridges to tunnels. This includes providing a diverse line of aggregates, recycled materials, and hot mix asphalt to all parts of the construction industry. Since Braen has hired 94 active employees. They have helped us…. We are excited to announce that we have expanded our operations by acquiring a new stone quarry in January of This additional site — the fifth in our family of Braen-owned-and-operated stone quarries — will allow us to better supply the New York market as well as to serve new and current customers throughout the entire Tri-State region.

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Helping design landscapes, homes, and businesses is our passion. Our success is the result of careful calculation and resource management, but more importantly, it reflects the values our founder instilled into our culture almost years ago. A design built to endure. Building a rock-solid B2B brand foundation. Previous Recovering Lost Stories. Historical Horizons. The company has been in business since , owned by the same family for five generations. See the Story. Braen Stone was so pleased with our collaborative process and our dedication to partnership that they asked us to help reimagine the web presence of their consumer-facing brand, Braen Supply. Vacation In Your Own Backyard. Braen Supply is the one-stop shop for all of your hardscape needs. From resort worthy outdoor living spaces to facades that say welcome home, the Braen Supply family makes sure every customer has what they need to get the job done right.

Since , contractors all across northern New Jersey have come to count on Braen Stone.

From the book Braen: A History Built in Stone My assignment was to provide the narrative and help locate many of the illustrations. Get Inspired. Braen Supply is your trusted partner for landscape, masonry and hardware building supplies. Next The Pope and the Plague. Sign me up. Chat with Braen Supply. Visit live. Open Scheduler. Contractor Library Blog Homeowner Customers. To visit the displays inside the showroom, you must make an appointment. Comment Reblog Subscribe Subscribed. Since , contractors all across northern New Jersey have come to count on Braen Stone. Our Wanaque location offers a full showroom, retail products and wholesale items for all of your landscape, masonry and hardware needs. Respect Everyone counts. Do we remember a John Braen that was part of this Family.