Bionicle discontinued

Bionicle stylized in all caps is a line of Lego construction toysmarketed primarily towards 8-toyear-olds. The line originally launched in as a subsidiary of Lego's Technic series. Over the following decade, it became one of Lego's biggest-selling properties, bionicle discontinued, turning into a franchise and being one of the many factors in saving the bionicle discontinued from its financial crisis of the late s.

This page uses Creative Commons licensed content from Wikipedia view authors. Bionicle was a line of Lego construction toys, marketed primarily towards 8—year-olds. Originally a subsidiary of Lego's Technic series, the line launched in Europe and Australasia in late , and in the Americas in Over the following decade, it became one of Lego's biggest selling properties, turning into a franchise and playing a part in saving the company from its financial crisis of the late s. Despite a planned twenty-year tenure, the theme was discontinued in , rebooted in for a further ten years, and then back again in for years to come. Unlike previous LEGO themes, Bionicle was accompanied by an original story told across a multimedia spectrum.

Bionicle discontinued

LEGO has just announced that will be the last year for new Bionicle sets; starting summer a new line of similar buildable figures will be released. This will mark the end of nine years since the arrival of the first Toa in Below is the official announcement from LEGO:. In reviewing the business across all of its play patterns and properties, the LEGO Group faced a tough question: should we take on a new creative challenge in the world of buildable figures that we pioneered in ? We think there is a significant opportunity to grow the buildable figure category, but it will take a more flexible platform that appeals to a wider range of ages through a variety of different entry points than BIONICLE has proven to deliver. At the same time, we are also expanding the category to appeal to a younger audience through an established third-party property, starting in January. This was an extremely difficult decision for all involved. But as seen in the tales of the Toa, striving for success in any mission requires imagination, new ways of thinking, and the willingness to take risks. We hope you will share the same level of enthusiasm we have for our plans for the buildable figure category. We invite you to remain a part of the BIONICLE universe—a universe you have helped to build, and that we are confident that you will continue to build—in the future. The third-party property starting in January is obviously Ben I got a chance to see the Ben 10 figures a few days ago prototypes, anyway. They use the same ball joints as Bionicle, but the pieces are more solid-looking i.

For associated media properties, see List of Bionicle media. Over the following decade, it became one of Lego's biggest selling properties, turning into a franchise and playing a part in saving the company from its financial crisis of the late s, bionicle discontinued.

Those who grew up in the early aughts may remember a series of toys that were packaged in cylindrical cans, each one containing a masked robot, superhero, warrior They were part of a line of Lego sets known as Bionicle. Each character played a role in a deep and intricate overarching mythology that may have been the only thing about Bionicle more complicated than putting the sets together in the first place. Lots of Bionicle toys were released, along with video games, movies, McDonald's Happy Meal tie-ins, and other merchandise via Brickset. Bionicle was a huge success for Lego at the beginning of the 20th century, and the line of toys has been credited with helping to guide the Danish company through a period of financial difficulty. However, that success didn't come with controversy due to what some saw as appropriation of the Maori culture's symbols and mythology.

Join the official Brickipedia Discord server! A great place to chat with fellow LEGO fans! There were also comic books released during the span of the original run, but after Bionicle was discontinued the comic books were gathered into volumes of graphic novels, with the comic books being discontinued. Novels were also released. The theme was introduced in and originally discontinued in , being succeeded for a time by Hero Factory. It is well-known among the LEGO community for the extreme popularity it had when it was in stores in the early 's, before its hiatus. It was discontinued once again in The sets were tied together by an elaborate original storyline that centred around biomechanical characters, such as the Toa , which are generally large, powerful beings that usually serve for good.

Bionicle discontinued

Sales were not what they had once been, and the company was struggling to make a profit. The generic LEGO sets no longer seemed to appeal to kids like they once did. Something needed to change if LEGO would live to see the new millennium. The s had seen several successful lines of toys that combined toys and storylines to create a universe for children to play. Transformers and G. Joe was not just action figures; they were characters in their TV shows! LEGO decided to copy that success and create their line of toys with a storyline.

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The revised concept was well received and Swinnerton was commissioned to expand his initial pitch into a full 'bible'. Hero Factory itself ceased after but came back in Wow…Brady G. At the time of its launch, one reviewer described the sets as "A good combination of assembly and action figure". Lego has become one of the most iconic toy brands, but that doesn't mean that the company wasn't dealt its fair share of trying times. Retrieved Despite a planned twenty-year tenure, [2] the theme was discontinued in , but was rebooted in for a further two years. He told StoneWars that the idea for the brand's iconic packaging and storyline came from pills he had to take as part of his treatment. In the story, the reason for certain name changes was dubbed as a Naming Ceremony for certain Matoran after doing heroic deeds though the pronunciations remain the same , an example being the name change of 'Huki' to 'Hewkii'. The mention of a wider range of ages makes me think some of the figures will have more complicated construction, maybe with more System elements thrown in the mix. The "war-like" appearance of the characters also went against the company's values of creating sets without themes of modern warfare or violence. However, the royalty payments to Lucasfilm marginalized Lego's profits, prompting them to conceive their own story-driven themes. Unlike previous LEGO themes, Bionicle was accompanied by an original story told across a multimedia spectrum.

Bionicle stylized in all caps is a line of Lego construction toys , marketed primarily towards 8-toyear-olds. The line originally launched in as a subsidiary of Lego's Technic series.

Lots of Bionicle toys were released, along with video games, movies, McDonald's Happy Meal tie-ins, and other merchandise via Brickset. This article is about the toy line. The decision was made due to recent low sales and a lack of new interest in the theme, possibly brought on by its decade-long backstory and lore. This was an extremely difficult decision for all involved. BBC News. I have at least one from every series. A heavy emphasis is placed on the Kanohi masks worn by the Toa, which supplement their elemental powers with abilities such as super-strength and super-speed. Read Edit View history. I actually glad to hear this :D. Part of the prelaunch marketing involved an online game that explained a lot of the deep backstory to the franchise, and it became one of the major pillars of Bioncle's success and how it helped Lego's bottom-line; Bionicle had legs as a multi-media franchise.