Bec and bridge owners

Bound by confidence, cool and grit, each collection is inspired by our wearer. Seasonal injections of beachwear and bridal are also on offer to complete a contemporary wardrobe. We aim to evoke senses, bec and bridge owners, making our wearer feel as good as they look. She wants to feel confident and modern.

For Bec Cooper and Bridget Yorston, anticipating what the modern woman needs in her wardrobe is almost second nature to the design duo. They have spent over two decades finessing this ability, after all. That is something that will never change. The DNA of the brand has always been consistent but we like the designs to grow and evolve as we do. On a personal level, our ethos is also very focused around balance and keeping what we do in perspective.

Bec and bridge owners

Maybe medicine? Maybe interior design? A few weeks into your tertiary life you make a new friend. A likeminded girl who seems fun and has a similar approach to life. You start to do everything together. You work on assignments, you party and even, for a while, room together. During this time, you and your bestie imagine what it would be like to start your own fashion label. Between late nights out and uni work, you decide, what the hell? Why not throw around some ideas and maybe even make a few pieces. Maybe celebrities will wear our pieces! You both laugh before getting back to the assignment…. A brand as inspiring in its careful growth as it is in its ongoing partnership between the two women who started it. Bec Cooper and Bridget Yorston are the brains and names behind this ready-to-wear Australian label. A brand that has become synonymous with youthful Australian fashion, with party-dress style, fashion swimwear and often with the latest it-looks from the land of A-list celebrity.

But otherwise no, we literally find out on Instagram along with everyone else.

We certainly had the right people employed to help us deal with the situation. The biggest impact has been the retail stores. Bridget: Ethical fashion has definitely been at the forefront for the last two or three years. But now consumers are demanding it. They want to know where we produce, and what our fabrics are made of. Bec: People demanding it is a really good thing for the industry — to make us more accountable and address it.

Bound by confidence, cool and grit, each collection is inspired by our wearer. Seasonal injections of beachwear and bridal are also on offer to complete a contemporary wardrobe. We aim to evoke senses, making our wearer feel as good as they look. She wants to feel confident and modern. Making women feel this way has always been incredibly important to us. Graduating in with first class honours, Cooper and Yorston knew what needed to happen next. As women in business, and more specifically, women in the business of fashion, creating a brand that inspires a broad demographic of customers - women of all ages - has become increasingly important to Cooper and Yorston. The designers maintain that the brand, at its very core, must grow with them to ensure it maintains a relevance to where they are in their respective lives. Bound by confidence, cool and gritt, each collection is inspired by our wearer. By signing up to SMS you agree to receive recurring automated marketing messages and shopping cart reminders at the phone number provided.

Bec and bridge owners

For Bec Cooper and Bridget Yorston, anticipating what the modern woman needs in her wardrobe is almost second nature to the design duo. They have spent over two decades finessing this ability, after all. That is something that will never change. The DNA of the brand has always been consistent but we like the designs to grow and evolve as we do. On a personal level, our ethos is also very focused around balance and keeping what we do in perspective.

In a random experiment a fair die is rolled

No one realised how good it was! Not so for these two. But now consumers are demanding it. Reply STOP to unsubscribe. Bec Cooper and Bridget Yorston are the brains and names behind this ready-to-wear Australian label. But how many of us dreamed up a hare-brained business with our bestie when we were 18? She wants to feel confident and modern. But there are definitely times when you wish you had more time in the office! Every element needs to come together for the show to work. We never set out to start a business, so that changed the way we viewed it.

Maybe medicine? Maybe interior design?

Best Sellers. Change Currency. Bridge, you probably would have done, interiors? You work on assignments, you party and even, for a while, room together. And not only survives, but thrives to become one of the most sort-after labels among fashionable women in the world. Is this slow-growth non-strategy one of the keys to longevity and success in such a fickle business then? Bec Cooper and Bridget Yorston are the brains and names behind this ready-to-wear Australian label. The vision of the autumn and winter collections displayed around us as we chat, makes me long to update my wardrobe with their new season trench coats, trousers and elegant shirts. The first collection sold out in the first two weeks! We do believe that sometimes people underestimate just a small act of kindness. Could we try it in this one?