Amazon amp march

Amp allows users to host their own live show, where callers can join and request to speak.

By Amrita Khalid , one of the authors of audio industry newsletter Hot Pod. Khalid has covered tech, surveillance policy, consumer gadgets, and online communities for more than a decade. Amp, the live radio app launched by Amazon just last year, will soon be no more. Bloomberg reports that Steve Boom, the vice president of Amazon Music, sent a memo announcing the shutdown. The Amp app still appears to be available for download and is still airing live radio shows as of the time of publication. The Verge has reached out to both Amp and Amazon Music for more details on when the service will officially sunset. But unlike Clubhouse or Twitter Spaces, which allowed anyone to launch a live chat room on any topic, Amp was geared toward fans of music and talk radio.

Amazon amp march

Sign up here:. When it launched in March , Amazon Amp was a bold and interesting move to create a live music-radio network where listeners could also be the DJs. Amazon signed up artists including Nicki Minaj, Travis Barker and Lil Yachty to be hosts too, and launched Amp with licensing deals with all three major labels and key independents. Bloomberg reported the closure yesterday, with The Verge following up to get official confirmation from Amazon. However, Amp was still receiving investment this year: in April Amazon hired actor and broadcaster Nick Cannon to host a daily show on the app. Spotify ditched its own live-audio efforts in April this year when it shut down Spotify Live. That was the feature previously known as Spotify Greenroom, and before that Locker Room — a sports-focused live audio app that Spotify acquired in Meanwhile Clubhouse, the app that ignited much of the hype around live audio in the streaming world, has declined in audience and relevance, and recently announced a pivot towards messaging. Amazon Music has launched a number of shows and livestreamed performances on its sister service Twitch, for example. Apple Music has its Apple Music Radio network, and startup Stationhead — which pioneered the model used by Amazon Amp back in — is still going strong. Listen now ». The latest and best jobs in the global music industry. Sandbox: your essential digital marketing guide — expert insight, case studies, fresh ideas, and overlooked opportunities. Country Profiles. Essential international guides, packed with data, interviews, strategies, and local insight.

Spheres headquarters during an unveiling event in Seattle, Washington, U. A lot of creators in the niche subset of online DJing might have already been on mainstream platforms like YouTube and TikTok or on more music-focused platforms like Stationhead or Tidal, amazon amp march.

An Amazon Echo Link music streaming device, top, and Link Amp music streaming device and amplifier sit on display at the Amazon. Spheres headquarters during an unveiling event in Seattle, Washington, U. Bloomberg -- Amazon. The product launched in March following a frenzy around live-audio services during the pandemic. In the memo, Boom said the company had learned more about how live-music communities interact and would use that to help build new fan experiences on Amazon Music. The move to close the service follows a flurry of cutbacks at the online retailer. Multiple projects have been axed, including Amazon Halo wellness devices, an autonomous delivery robot called Amazon Scout and free grocery delivery.

Amazon just released the limited-access beta version of Amp , a new app that will give you a way to DJ your own live radio shows. Creators can also engage with their community in real time—no subscription, additional hardware, or editing needed. Amp makes it possible for you to grab the mic and run the airwaves. We are creating a new version of radio that will have an infinite dial of shows. Amp is building a home where anyone can create live shows alongside some of the biggest names in the industry. As part of the limited beta, Amp is announcing a slate of upcoming shows from some of the biggest names in music. Amp is completely free to use—it gives creators access to a library of tens of millions of songs they can use when creating their shows, and the ability to invite live callers to join their programs. Amp is creating built-in discovery and notifications, so listeners can find and follow creators and upcoming shows. Hosts can take callers, with control over who speaks and when. They can pre-plan and schedule their shows, and listen to songs in real time with their audiences.

Amazon amp march

On Tuesday March 8 , Amazon launched the public beta of Amp, a new live radio platform that allows users to host their own shows by streaming music from a catalog of tens of millions of licensed songs, the company tells Billboard. The free platform will allow U. Just like a traditional radio DJ, creators will have the ability to provide commentary and invite callers to join their programs in real-time. Trending on Billboard. On sign-up, Amp listeners can add tags, genres and other criteria to help personalize their experience on the platform, which will surface shows most aligned with their interests. On the creator side, hosts have the ability to pre-plan shows by building out playlists and scheduling future shows while exerting total control over the flow of the music and the conversation, including by enabling and disabling the call-in function.

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You can snag a bundle of four AirTags for close to a record low price. Last month, Clubhouse announced it was reinventing itself as a group messaging app. On this mobile-forward app, users could overlap conversations and chit-chat with live music, similar to what you would hear on a traditional radio station. Amazon Music has launched a number of shows and livestreamed performances on its sister service Twitch, for example. The app allowed users to create their own live radio show, where they could also provide commentary between songs in the manner of a real-life radio DJ. Latest Stories. Skip to content. Sign up here:. Amp, a live audio app that lets users DJ their own show, is seen on a smartphone. And it's no question that competition in the streaming space is hot. In creating Amp, we tried something that had never been done before and built a product that gave creators a place where they could build genuine connections with each other, and share a common love for music. Apple Music has its Apple Music Radio network, and startup Stationhead — which pioneered the model used by Amazon Amp back in — is still going strong. The Amp unit was hit with layoffs last year, and it has struggled to meet internal goals around monthly active users, among other metrics, Insider reported. By Amrita Khalid , one of the authors of audio industry newsletter Hot Pod. The best Apple Watch in

By Amrita Khalid , one of the authors of audio industry newsletter Hot Pod.

The mood in the broader audio industry has been similarly down. Jassy has pared back underperforming projects in riskier, newer verticals such as health care and grocery, froze corporate hiring and eliminated more than 27, jobs. The mobile-first platform had some unusual limitations for how content could be created and listened to — all in all, probably playing to its downfall. The app enabled users to create their own live radio show and even add commentary between songs. Gemini AI's diversity problem. The move comes as Amazon CEO Andy Jassy has been entrenched in a sweeping review of the company's expenses, as it grapples with slowing sales and a challenging economy. But signs of trouble became apparent early on. Amazon signed up artists including Nicki Minaj, Travis Barker and Lil Yachty to be hosts too, and launched Amp with licensing deals with all three major labels and key independents. Technology News Video Article. Stuart Dredge. Amp launched last March at a time when there was still buzz around the Clubhouse audio app.